Manager, F&B Marketing

Job Summary

The Manager, F&B Marketing plays a pivotal role in leading the day to day marketing initiatives in the food & beverage category across AMC Theatres brands. This position is responsible for managing strategic partnerships, overseeing creative agency activities, and ensuring the successful execution of marketing campaigns and promotions. Additionally, the Manager collaborates closely with F&B Operations and external vendors to drive revenue through menu selections, promotions, and merchandising efforts.

This position is based in Leawood, KS and is not eligible for relocation.

What you will be doing:

• Develop and manage branding and marketing campaigns for food & beverage menus and products, including promotions and combos, with internal and external partners.
• Collaborate with F&B Operations and vendors on menu selections, promotions, research, positioning, testing, and financial models designed to drive F&B revenue.
• Develop and manage merchandising plans for packaging and display of food menu, including line items and ad pods for digital menu boards, website, and print.
• Manage technology promotions and visual displays of mobile ordering and F&B kiosks to drive F&B incidence and revenue.
• Solicit and manage co-op funding for menu promotions, while also handling reconciliation of invoices and budget management.

What we need from you:

• Bachelor’s Degree in marketing, advertising, or a related field; or commensurate experience.
• 3+ years of marketing experience in client service or project management, managing multiple partners and projects; OR 3+ years of experience in marketing and branding within the food service or multi-unit restaurant industry.
• Understanding of marketing principles, consumer insights, and digital paid media platforms.
• Knowledge of the motion picture exhibition industry, entertainment, or related industry’s marketing challenges.
• Proven record of executing strategic marketing initiatives with a sense of urgency and ability to meet deadlines.
• Strong proficiency in MS Office applications and excellent written and oral communication skills
• Ability to build and maintain strong working relationships and cross-functional collaboration with internal and external partners.
• Capability to analyze attendance and F&B revenue trends and translate analysis into future recommendations and forecasts.

What we also value (preferred):

• Entertainment or theatre exhibition experience.
• Food & beverage or retail packaging experience.
• Experience creating menu promotions designed to drive revenue.
• Merchandising, packaging, channel marketing experience.
• Proven ability to craft marketing briefs and plans, as well as exposure to budget/invoice/billing management.
• Experience with cost/benefit analysis to demonstrate ROI.
• Experience in project management/ownership.
• Strategic planning skills.
• Experience in planning and providing direction for photoshoots (food shoots, lifestyle/environment shoots).

Minimum qualifications:

• Bachelor’s Degree in marketing, advertising, or a related field; or commensurate experience.
• 3+ years of marketing experience in client service or project management, managing multiple partners and projects; OR 3+ years of experience in marketing and branding within the food service or multi-unit restaurant industry.
• Understanding of marketing principles, consumer insights, and digital paid media platforms.

Why Work at AMC?

Do you speak in movie quotes? Have a movie moment that changed your life? If you love all things movies, you may be a perfect fit for our team!

AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres.

AMC supports personal well-being and work-life balance with a benefits package designed to promote health and happiness, both inside and outside of work. 

• Hybrid work schedule (remote/in-office) for most corporate roles 
• Annual bonus potential  
• Accrued vacation and absentee time plus 12 paid holidays, including an additional day for your birthday 
• Reduced working hours on Fridays during the summer to enjoy more of what you love outside the office 
• Comprehensive medical, dental, and vision coverage 
• Free, confidential access to the Employee Assistance Program (EAP), supporting the whole person through everyday stressors and major life moments 
• 401(k) match to support your financial goals 
• A relaxed, collaborative office environment with Coca-Cola Freestyle machines 
• Convenient on-site gym facility 
• Daily free popcorn and discounts on food and drinks (excluding alcoholic beverages) 
• Special savings on AMC gift cards 
• And of course—FREE movies at any AMC theatre nationwide and the ability to provide up to 8 friends and family movie passes

Job Address

One AMC Way 11500 Ash Street Leawood, Kansas 66211

Employment Status

Full Time

Relocation Eligibility

No

Department

EXPERIENCE MARKETING

Pay Rate Type

Salaried

AMC and its subsidiaries are committed to equal employment opportunity and complies with all applicable federal, state, and local employment laws. AMC strictly prohibits and does not tolerate discrimination and will provide equal employment opportunities to all applicants without regard to an applicant’s race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, military status, veteran status, genetic information, or any other reason prohibited by applicable federal, state, or local law, regulation, or ordinance. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, promotion, discipline, compensation, benefits, and termination of employment.